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  • Patrick
    Patrick Sherry
    Managing Partner
  • Paul
    Paul Ducharme
    Managing Partner
  • JP
    JP Gonzalez
    Partner - SVP Operations
  • Bill
    Bill Froehlich
    SVP Real Estate
  • Vince
    Vince Lockett
    Director of Client Services
  • Baret
    Baret Upham
    VP Sales
  • Harrison
    Harrison McGowan
    Director of Operations
  • Cat
    Catherine Fulmer-Hogan
    Accounting Coordinator

Patrick Sherry

Pat began his advertising career more than 20 years ago when he moved to New York City to manage and expand the national sales and marketing office of the outdoor advertising firm Revere National Corporation.  He spent ten years with Revere where he expanded the national client base and revenue significantly. Since then, Pat has held Senior Level Executive positions in New York with Universal Outdoor (now part of Clear Channel Outdoor), GE Capital’s Equity media division, and Alloy Media & Marketing.  In these capacities, he was instrumental in forming innovative cross-platform media strategies, expanding business through acquisitions and new product development, and leading the sales and marketing efforts across the country with major national advertisers and agencies alike.An entrepreneur at heart, Pat decided to start his own outdoor advertising firm in 2007, and rapidly grew his company Trine Outdoor into multiple national media markets.  In 2009, he merged his company with Black Dog Media, and the new company Liquid Outdoor was born. Pat graduated from Ohio University and the E.W. Scripps School of Journalism with a BA in Journalism/Advertising.  He resides in Westchester County, NY with his Wife and three children, where he is very active in the community and coaching youth sports.

Paul Ducharme

Paul began his  outdoor advertising  career in 1993 working for Revere National Corporation as an account executive in Washington, DC.  In 1996 he accepted a position as a National Account Executive in  New York City.  Through a series of corporate acquisitions Revere became Clear Channel Outdoor where he remained until 2002.  While at Clear Channel he sold advertising into over 40  national markets handling in excess of $25 million in annual billing.  In 2003 Paul founded Black Dog Media, Inc. which specialized in representing outdoor advertising in the top 20 media markets.  Black Dog Media quickly became one of the most respected boutique sales firms in the industry managing over 100 structures.  Black Dog Media  was also successful in leasing and developing several spectacular  billboards and wallscapes.   In 2009 Black Dog Media merged with Trine Outdoor and Patrick Sherry to form Liquid Outdoor Media LLC.Paul graduated from Hartwick College with a BA in Economics.  He now resides in Pennington NJ with his Wife and two boys.

Bill Froehlich

Bill brings an unconventional background and an important and effective skill set to Liquid Outdoor. Bill has a 25-year career of distinguished and highly decorated law enforcement service, working for both local, county, and federal law enforcement agencies. Bill leverages his government experience and education in the billboard industry particularly in managing local municipality relationships with regard to site development.

Bill was first introduced to the outdoor advertising business in 1998 by his father-in-law, David C. Maxwell, President of the R.C. Maxwell and Company, working in New Business Development.

In 1999, Bill formed Mercer Outdoor Advertising Company and built a successful mobile billboard and outdoor advertising sign business. In 2006, he sold Mercer Outdoor and immediately founded Imagine Outdoor Advertising where he successfully developed numerous outdoor advertising assets in New Jersey and Pennsylvania including a new sign district in downtown New Brunswick.

Bill joined the Liquid team in 2013, and is responsible for developing outdoor advertising bulletins, wallscapes, kiosks, and digital displays; leasing, building and maintaining relationships with government officials, landlords, and public and private parking authority leadership.

Bill attended Seton Hall University and earned a Bachelor’s Degree with honors in Criminal Justice, and subsequently earned a Graduate Degree in Public Administration from Fairleigh Dickinson University. Bill is also actively involved in several community service and volunteer organizations including NJ Special Olympics, Junior Achievement, and is a volunteer mentor in Trenton and East Windsor, NJ.

Vince Lockett

Vince began his outdoor advertising career with Liquid Outdoor in 2014, bringing with him a variety of skills from a diverse range of industries. From his previous experience working in multiple capacities for the pharmaceutical industry, HR consulting, automotive research, and executive staffing, Vince brings a specialized and multi-faceted expertise to Liquid Outdoor, bringing attention to the company’s multiple divisions. He currently resides in Pennsylvania and spends his time attending concerts and going to the movies.

JP Gonzalez

Pastor Gonzalez is a long-time veteran of the political arena, commercial media and advertising industries. Since 1995, he has amassed a wealth of experience and savvy working for candidates, advocacy groups, and private-sector clients in the health care, tourism, automotive, marine and retail industries. His experience, talent and creative energy have allowed him to produce award-winning media, direct mail and effective print advertising campaigns for his clients.   In 2011, Pastor teamed up with Liquid to develop European style street furniture in Miami’s Midtown neighborhood.  His operational and leasing skills have helped them expand in Southern Florida as well as other markets around the country.

Pastor is a graduate of the Miami International University of Art & Design with a degree in communications. He also studied at Ealing College in London, England. He is a member of the Media Research Center, Advertising Federation of America and the Graphics International Communications Association.  Pastor  resides in Coral Gables with his two daughters.

Catherine Fulmer-Hogan

Our Accounting Coordinator, Catherine Fulmer-Hogan joined our team in July of 2019. Catherine has over 25 years of experience in Finance and Administration and will be assisting in streamlining all our accounting functions.

She is passionate about preserving local history and serves as Treasurer of Stoutsburg Sourland African American Museum, on the Trustee Board of The Hopewell Museum and is the Event Founder and Committee Chair of Hopewell Valley Heritage Weekend. Catherine is a native of the Sourland Region.  Her family made the region its home in the early 1940s and it is presently home to five generations of it.

She currently resides in Hopewell Township with her husband and her 3 youngest children.

Baret Upham

Baret began his advertising career in 2003, with Zoom Media in National Sales. In 2006, he began a journey in national sales with some of the largest companies in the business; including JCDecaux and Titan. Hired in 2009 by Starlite Media, Baret was a member of the turnaround management team, tasked with restructuring Sales, Marketing, and Operations. In 2012, he was hired as the first New York employee of Orange Barrel Media where he was tasked with bringing new large format digital products to the market across the US. Prior to joining Liquid, Baret was the exclusive seller of Victor Sign Corporation’s high-profile assets in Chicago. Baret graduated from State University of New York at Oswego with a BS in Political Science. He resides in Waccabuc, NY with his wife and two children.

Harrison McGowan

Harrison began his outdoor advertising career with Liquid Outdoor in 2017, bringing a unique skillset from his diverse background in Academia and Tech Marketing. From his previous experience, working as a Research Analyst for Princeton University’s Neuroscience and Computer Science Laboratory, Harrison developed extensive organizational methodologies and became adept at the coordination of large datasets. These specialized skills allow for a nuanced understanding of logistics and operations. Harrison currently resides in the city of Trenton, NJ, where he participates in the curation and organization of the local art and music scene.

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Contact Us Via Email

Corporate Headquarters
417 5th Avenue, Suite 812
New York, NY 10016
Marketing & Operations
230 Hopewell Princeton Road
Hopewell, NJ 08525
Northeast Region Sales
2875 Route 35
Katonah, NY 10536
Southeast Region Sales & Operations
3250 NE 1st Avenue, Suite 305
Miami, FL 33173

Pat Sherry: 


Paul Ducharme: 


Michael Bolbach: