WHAT WE DO

ABOUT LIQUID OUTDOOR

  • Patrick
    Patrick Sherry
    Founding Partner
  • Paul
    Paul Ducharme
    Founding Partner
  • Michael
    Michael Bolbach
    National Account Executive
  • Bill
    Bill Froehlich
    SVP Real Estate
  • Vince
    Vince Lockett
    Director of Client Services
  • JP
    JP Gonzalez
    SVP Operations

Names & Titles (hidden)

Patrick Sherry – Founding Partner

Paul Ducharme – Founding Partner

Michael Bolbach – National Account Executive

Bill Froehlich – SVP Real Estate

Vince Lockett – Director of Marketing & Client Services

Pastor Gonzalez – SVP Operations

Patrick Sherry

Pat began his advertising career more than 20 years ago when he moved to New York City to manage and expand the national sales and marketing office of the outdoor advertising firm Revere National Corporation.  He spent ten years with Revere where he expanded the national client base and revenue significantly. Since then, Pat has held Senior Level Executive positions in New York with Universal Outdoor (now part of Clear Channel Outdoor), GE Capital’s Equity media division, and Alloy Media & Marketing.  In these capacities, he was instrumental in forming innovative cross-platform media strategies, expanding business through acquisitions and new product development, and leading the sales and marketing efforts across the country with major national advertisers and agencies alike.An entrepreneur at heart, Pat decided to start his own outdoor advertising firm in 2007, and rapidly grew his company Trine Outdoor into multiple national media markets.  In 2009, he merged his company with Black Dog Media, and the new company Liquid Outdoor was born. Pat graduated from Ohio University and the E.W. Scripps School of Journalism with a BA in Journalism/Advertising.  He resides in Westchester County, NY with his Wife and three children, where he is very active in the community and coaching youth sports.

Paul Ducharme

Paul began his  outdoor advertising  career in 1993 working for Revere National Corporation as an account executive in Washington, DC.  In 1996 he accepted a position as a National Account Executive in  New York City.  Through a series of corporate acquisitions Revere became Clear Channel Outdoor where he remained until 2002.  While at Clear Channel he sold advertising into over 40  national markets handling in excess of $25 million in annual billing.  In 2003 Paul founded Black Dog Media, Inc. which specialized in representing outdoor advertising in the top 20 media markets.  Black Dog Media quickly became one of the most respected boutique sales firms in the industry managing over 100 structures.  Black Dog Media  was also successful in leasing and developing several spectacular  billboards and wallscapes.   In 2009 Black Dog Media merged with Trine Outdoor and Patrick Sherry to form Liquid Outdoor Media LLC.Paul graduated from Hartwick College with a BA in Economics.  He now resides in Pennington NJ with his Wife and two boys.

Michael Bolbach

Michael’s business career began as a Sales Representative for Manhattan Beer Distributors covering key areas and accounts in New York City. With aspirations to pursue a career in advertising, Michael began working as an OOH Media Buyer/Negotiator for Zenith Media. His work at Zenith was instrumental in many major outdoor campaigns for key national clients such as Verizon FiOS, Verizon Wireless, Oracle and Autism Speaks.Prior to Michael’s career in advertising, he studied Business Administration at Hartwick College, where he was a member of the football team and the club baseball team. He then transferred to Fordham University at Lincoln Center where he studied Communications and Media.Mike grew up in Chappaqua, NY and now resides in Manhattan. Outside of business you can find Mike competing in Ironman Triathlons around the country.

Bill Froehlich

Bill brings an unconventional background and an important and effective skill set to Liquid Outdoor. Bill has a 25-year career of distinguished and highly decorated law enforcement service, working for both local, county, and federal law enforcement agencies. Bill leverages his government experience and education in the billboard industry particularly in managing local municipality relationships with regard to site development.

Bill was first introduced to the outdoor advertising business in 1998 by his father-in-law, David C. Maxwell, President of the R.C. Maxwell and Company, working in New Business Development.

In 1999, Bill formed Mercer Outdoor Advertising Company and built a successful mobile billboard and outdoor advertising sign business. In 2006, he sold Mercer Outdoor and immediately founded Imagine Outdoor Advertising where he successfully developed numerous outdoor advertising assets in New Jersey and Pennsylvania including a new sign district in downtown New Brunswick.

Bill joined the Liquid team in 2013, and is responsible for developing outdoor advertising bulletins, wallscapes, kiosks, and digital displays; leasing, building and maintaining relationships with government officials, landlords, and public and private parking authority leadership.

Bill attended Seton Hall University and earned a Bachelor’s Degree with honors in Criminal Justice, and subsequently earned a Graduate Degree in Public Administration from Fairleigh Dickinson University. Bill is also actively involved in several community service and volunteer organizations including NJ Special Olympics, Junior Achievement, and is a volunteer mentor in Trenton and East Windsor, NJ.

Vince Lockett

Vince began his out-of-home career with Liquid Outdoor in 2014, bringing years of administrative experience from a variety of businesses including Pharmaceuticals, HR Consulting, Automotive Research, and Executive Staffing. Working in a wide range of capacities, he gained invaluable experience organizing databases and coordinating multiple projects, successfully streamlining operations for various branches at each establishment. Prior to joining Liquid Outdoor, Vince attended Rutgers University where he graduated with a BA in Historical Studies. He currently resides in his hometown of Hamilton, NJ.

JP Gonzalez

Pastor Gonzalez is a long-time veteran of the political arena, commercial media and advertising industries. Since 1995, he has amassed a wealth of experience and savvy working for candidates, advocacy groups, and private-sector clients in the health care, tourism, automotive, marine and retail industries. His experience, talent and creative energy have allowed him to produce award-winning media, direct mail and effective print advertising campaigns for his clients.   In 2011, Pastor teamed up with Liquid to develop European style street furniture in Miami’s Midtown neighborhood.  His operational and leasing skills have helped them expand in Southern Florida as well as other markets around the country.

Pastor is a graduate of the Miami International University of Art & Design with a degree in communications. He also studied at Ealing College in London, England. He is a member of the Media Research Center, Advertising Federation of America and the Graphics International Communications Association.  Pastor  resides in Coral Gables with his two daughters.

  • Collaboratively administrate empowered markets via plug-and-play networks. Dynamically procrastinate B2C users after installed base benefits.
  • Efficiently unleash cross-media information without cross-media value. Quickly maximize timely deliverables for real-time schemas. Dramatically maintain clicks-and-mortar solutions without functional solutions.
  • Completely synergize resource taxing relationships via premier niche markets. Professionally cultivate one-to-one customer service with robust ideas. Dynamically innovate resource-leveling customer service for state of the art customer service.
  • Collaboratively administrate empowered markets via plug-and-play networks. Dynamically procrastinate B2C users after installed base benefits.
  • Efficiently unleash cross-media information without cross-media value. Quickly maximize timely deliverables for real-time schemas. Dramatically maintain clicks-and-mortar solutions without functional solutions.
  • Completely synergize resource taxing relationships via premier niche markets. Professionally cultivate one-to-one customer service with robust ideas. Dynamically innovate resource-leveling customer service for state of the art customer service.
  • Collaboratively administrate empowered markets via plug-and-play networks. Dynamically procrastinate B2C users after installed base benefits.
  • Efficiently unleash cross-media information without cross-media value. Quickly maximize timely deliverables for real-time schemas. Dramatically maintain clicks-and-mortar solutions without functional solutions.
  • Completely synergize resource taxing relationships via premier niche markets. Professionally cultivate one-to-one customer service with robust ideas. Dynamically innovate resource-leveling customer service for state of the art customer service.

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Subscribe to our mailing list

CONTACT

Contact Us Via Email

OFFICE LOCATIONS:
Sales:
417 5th Avenue, Suite #812
New York, NY 10016
Marketing & Operations:
8 N. Main St.
Pennington, NJ 08534
SE Region Sales & Operations:
3250 NE 1st Ave, Suite 305
Miami, FL 33173
PHONE NUMBERS:

Pat Sherry: 

914-715-0519

Paul Ducharme: 

917-692-6858

Michael Bolbach: 

914-953-8425