Large Format


New York




New Jersey

  • New York (including NJ & Fairfield County)
  • Los Angeles
  • Chicago
  • Philadelphia
  • Boston
  • Washington, DC (Hagerstown)
  • Miami
  • Hartford/New Haven
  • Atlantic City


  • New York
  • Hartford/New Haven
  • Fairfield County Connecticut
  • Boston
  • Kansas City
  • New Jersey
  • Baltimore
  • Miami
  • Atlantic City

Street Furniture

Miami Backlit Towers, Dominations and Los Angeles Transit Benches

Liquid Outdoor’s solar-powered, backlit towers located in the middle of Midtown Miami target the thousands of residents and tourists checking out the shops, restaurants and night-life, including an ultra-hip nightclub and lounge, that surround the high-end condos 24/7.

Los Angeles
Liquid Outdoor and Martin Outdoor Media have formed a strategic alliance to support the re-launch of the Los Angeles Transit Bench franchise after a $10 million capital improvement project. Take advantage of this valuable revamped network and benefit from the most prolific form of out-of-home in the market!

Click the bellow links for more information about Midtown Miami advertising and our Los Angeles branded transit benches:
Miami Walkway Domination
Miami Street Furniture
Los Angeles Branded Transit Benches

Non-Traditional Media

The most targetable form of place-based outdoor media available

One Sheets

One-Sheets are 46”h x 30” W framed colorful posters placed on the outside facade of convenience stores, grocery stores, bodegas, and other select retail locations.  This highly flexible outdoor media format allows advertisers to customize their program to reach their target audience. With our network of more than 35,000 convenience stores in over 100 DMA’s, your advertising message will penetrate markets and neighborhoods with colorful eye-catching, impactful posters. Utilizing Nielsen data and the latest US Census information, advertisers can implement effective and specific advertising programs by market, zip code, ethnic concentration, household income level or other strategic target audience parameters.

For More Information

CLICK HERE to download One-Sheet market list and allotments.
CLICK HERE to download the Outdoor One-Sheet media kit.
CLICK HERE to download the Non-Traditional Media media kit.

Bikepath Country – Pinella’s Trail
Tampa’s Award-Winning Sponsored Trail

  • 54 Sponsored signs.
  • 47 miles – St. Petersburg to Tarpon Springs.
  • Digital user engagement including: fitness challenges, completion report, weather updates, nearby businesses, etc.
  • Full ,half, and quarter trail sign sponsorship options.
  • Leave strong footprint in local community greenspace.



Liquid Outdoor Consulting offers valuable insight, connections and knowledge in multiple areas of the outdoor industry.

With our experience and vast network of partners, we offer our services in the following areas:

  • Sales & Marketing Strategy
  • Sales Representation
  • New Product Development
  • Sign Development and Construction
  • Printing & Production
  • Research
  • Digital & New Media
  • Finance & Investment Guidance


Contact Us

Liquid Outdoor
54 W 40th St.
New York, NY 10018

Pat Sherry 914-715-0519

Paul Ducharme 917-692-6858

Michael Bolbach 914-953-8425


Your Name *

Email *

Your Message *

About Us

Liquid Outdoor was formed in 2009, when the founding Partners Patrick Sherry and Paul Ducharme made the strategic decision to merge their individual companies together – Trine Outdoor and Black Dog Media. Since the merger, Liquid Outdoor has expanded its national footprint and product line, and now offers a very strong portfolio of innovative media properties and sponsorship opportunities across the country.  Liquid Outdoor boasts a premiere client list of the largest national advertisers, marketers and ad agencies in the world, and is recognized and well-respected as a major independent national advertising and sponsorship company.

Founding Partners

Patrick Sherry

Patrick Sherry
Founding Partner

Pat began his advertising career more than 20 years ago when he moved to New York City to manage and expand the national sales and marketing office of the outdoor advertising firm Revere National Corporation.  He spent ten years with Revere where he expanded the national client base and revenue significantly. Since then, Pat has held Senior Level Executive positions in New York with Universal Outdoor (now part of Clear Channel Outdoor), GE Capital’s Equity media division, and Alloy Media & Marketing.  In these capacities, he was instrumental in forming innovative cross-platform media strategies, expanding business through acquisitions and new product development, and leading the sales and marketing efforts across the country with major national advertisers and agencies alike.An entrepreneur at heart, Pat decided to start his own outdoor advertising firm in 2007, and rapidly grew his company Trine Outdoor into multiple national media markets.  In 2009, he merged his company with Black Dog Media, and the new company Liquid Outdoor was born. Pat graduated from Ohio University and the E.W. Scripps School of Journalism with a BA in Journalism/Advertising.  He resides in Westchester County, NY with his Wife and three children, where he is very active in the community and coaching youth sports.
Paul Ducharme

Paul Ducharme
Founding Partner

Paul began his  outdoor advertising  career in 1993 working for Revere National Corporation as an account executive in Washington, DC.  In 1996 he accepted a position as a National Account Executive in  New York City.  Through a series of corporate acquisitions Revere became Clear Channel Outdoor where he remained until 2002.  While at Clear Channel he sold advertising into over 40  national markets handling in excess of $25 million in annual billing.In 2003 Paul founded Black Dog Media, Inc. which specialized in representing outdoor advertising in the top 20 media markets.  Black Dog Media quickly became one of the most respected boutique sales firms in the industry managing over 100 structures.  Black Dog Media  was also successful in leasing and developing several spectacular  billboards and wallscapes.   In 2009 Black Dog Media merged with Trine Outdoor and Patrick Sherry to form Liquid Outdoor Media LLC.Paul graduated from Hartwick College with a BA in Economics.  He now resides in Pennington NJ with his Wife and two boys.
Mike Bolbach

Michael Bolbach
National Account Executive

Michael’s business career began as a Sales Representative for Manhattan Beer Distributors covering key areas and accounts in New York City. With aspirations to pursue a career in advertising, Michael began working as an OOH Media Buyer/Negotiator for Zenith Media. His work at Zenith was instrumental in many major outdoor campaigns for key national clients such as Verizon FiOS, Verizon Wireless, Oracle and Autism Speaks.Prior to Michael’s career in advertising, he studied Business Administration at Hartwick College, where he was a member of the football team and the club baseball team. He then transferred to Fordham University at Lincoln Center where he studied Communications and Media.Mike grew up in Chappaqua, NY and now resides in Manhattan. Outside of business you can find Mike competing in Ironman Triathlons around the country.
Bill Froehlich

Bill Froehlich
SVP Real Estate

Bill brings an unconventional background and an important and effective skill set to Liquid Outdoor. Bill has a 25-year career of distinguished and highly decorated law enforcement service, working for both local, county, and federal law enforcement agencies. Bill leverages his government experience and education in the billboard industry particularly in managing local municipality relationships with regard to site development.

Bill was first introduced to the outdoor advertising business in 1998 by his father-in-law, David C. Maxwell, President of the R.C. Maxwell and Company, working in New Business Development.

In 1999, Bill formed Mercer Outdoor Advertising Company and built a successful mobile billboard and outdoor advertising sign business. In 2006, he sold Mercer Outdoor and immediately founded Imagine Outdoor Advertising where he successfully developed numerous outdoor advertising assets in New Jersey and Pennsylvania including a new sign district in downtown New Brunswick.

Bill joined the Liquid team in 2013, and is responsible for developing outdoor advertising bulletins, wallscapes, kiosks, and digital displays; leasing, building and maintaining relationships with government officials, landlords, and public and private parking authority leadership.

Bill attended Seton Hall University and earned a Bachelor’s Degree with honors in Criminal Justice, and subsequently earned a Graduate Degree in Public Administration from Fairleigh Dickinson University. Bill is also actively involved in several community service and volunteer organizations including NJ Special Olympics, Junior Achievement, and is a volunteer mentor in Trenton and East Windsor, NJ.

Vince Lockett
Director of Marketing & Client Services

Vince began his out-of-home career with Liquid Outdoor in 2014, bringing years of administrative experience from a variety of businesses including Pharmaceuticals, HR Consulting, Automotive Research, and Executive Staffing. Working in a wide range of capacities, he gained invaluable experience organizing databases and coordinating multiple projects, successfully streamlining operations for various branches at each establishment. Prior to joining Liquid Outdoor, Vince attended Rutgers University where he graduated with a BA in Historical Studies. He currently resides in his hometown of Hamilton, NJ.

Pastor Gonzalez
SVP Operations

Pastor Gonzalez is a long-time veteran of the political arena, commercial media and advertising industries. Since 1995, he has amassed a wealth of experience and savvy working for candidates, advocacy groups, and private-sector clients in the health care, tourism, automotive, marine and retail industries. His experience, talent and creative energy have allowed him to produce award-winning media, direct mail and effective print advertising campaigns for his clients.   In 2011, Pastor teamed up with Liquid to develop European style street furniture in Miami’s Midtown neighborhood.  His operational and leasing skills have helped them expand in Southern Florida as well as other markets around the country.     Pastor is a graduate of the Miami International University of Art & Design with a degree in communications. He also studied at Ealing College in London, England. He is a member of the Media Research Center, Advertising Federation of America and the Graphics International Communications Association.  Pastor  resides in Coral Gables with his two daughters.